The 5 hard truths about user generated content

When you spend every waking moment for the past two years thinking about user-generated content as it relates to customer engagement, you start to look at the world a little differently. For me, since starting BYLINED I now see the world through the lens of engagement, reach, ROI, usage rights, and metadata. Especially usage rights and metadata. I see campaigns like the “Shot on iPhone 6” campaign that are incredibly engaging and inspiring. I also see influencer marketing campaigns gone wrong or read about brands inappropriately using photos without permission and ask myself “What in the world were they thinking?”…

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