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7 Witty Ways to Respond to Negative Feedback on Your Content
-Seven years ago, as a naive content marketer with more enthusiasm on my resume than actual experience, something transpired that…
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Quick and Dirty Guide for Creating Actionable Content Marketing Personas
-Editor’s note: You may have missed this article when CMI published it in 2015. We’re publishing this update because well-crafted…
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22 Examples From Brands (and Marketers) That are Winning at Content Marketing
-At CMI, we’ve always taken our mission of advancing the practice of content marketing seriously. And one of the best…
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3 Components to Running a Smooth Content Operation
-When it comes to talking strategy and tactics, sometimes we still talk about this industry like we’re a bunch of…
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10 Questions You Should Answer Before Evaluating Marketing Automation Vendors
-No matter what size organization you work for, you have decisions to make – or at least discuss – prior…
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How to Network at a Conference: 101 Tips From Marketing’s Best
-Editor’s note: You may have missed an earlier version of this article when CMI published it last year. We’ve updated…
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How to Implement a Content Marketing Platform in a Global B2B Organization
-Over the course of 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for…
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How to Create Content for the Technical B2B Buyer
-The B2B buyer journey, particularly in the technical professional space, has transformed. At TREW Marketing, our engineer-centered research in North…
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Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling
-Want to get more creative in your marketing, especially your storytelling? Spend five minutes a day doing something that masters…
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7 Best Practices (and Tools) for Managing Your Remote Content Team
-If your brand embraces the work-from-home culture, as 47% of working Americans say they do, a relatively modern challenge arises…
