Four ways to test your marketing ideas instead of trusting blogs
30-second summary: Blogs are a valuable and insightful arm of any brands’ marketing strategy. The drawback to that, of course, is that industry blogs are…
Category: SEO
Winter is coming: How to prepare your content strategy for a COVID-19 winter
30-second summary: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales…
How 5G will pave the way for mobile app innovation
30-second summary: Consumers’ and app developers’ wish came true in part when the White House announced the DoD will “relinquish 100MHz of 3.5GHz spectrum for commercial…
Why focus on long-tail keywords?
Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than…
How to optimize VR content for search
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. Whether…
Explaining SEO to your grandparents
How do you explain SEO to people who don’t know the first thing about it? What is SEO really about? Before anyone accuses me of…
How to optimize your content for Q&As
Google is perpetually improving its understanding of natural language. Google Featured Snippets and the rise of voice search optimization has made optimizing your content for…
7 more tips to improve your content creation
The rise of content marketing has made content creation a key focus for businesses, and the issue of how to improve their content and its…
8 tips for improving your content creation
The rise of content marketing has brought content creation to the forefront for all businesses. This makes it more important than ever to explore the best ways to…
What will Google’s expanded policy on harmful content mean for SEO companies?
Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns…
Improve your site’s structure in 4 simple steps
Optimizing your site structure should be an important aspect of your SEO strategy. Structuring your site is of crucial importance for your SEO. But how…
Marketing with intent: The combined power of SEO and content
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a…