Château Constellation

Château Constellation Commerce électronique multilingue

Description du projet

Défi

Selling wine online is a hard venture, especially when you are a new brand. We supported the re-brand of Giroud Vins into Château Constellation with a beautiful design and a product-first approach.

Approche

Consistency. This was the keyword used across the channels to truly push the attention towards the history of the vineyard, but also focusing on the quality of the products. Then, we used WordPress + woocommerce to simply handle the portfolio of goods, while activating the brand through a blog, with VIPs coverage. We used videos and youtube advertising to drive traffic to the platform.

Résultats

A brand taking the language of the watchmaking industry but here applied to wine. You can judge it by yourself.

Travaux connexes

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