How to use data to make killer content decisions

How to use data to make killer content decisions
January 18, 2017 The Next Web


The end of the year isn’t merely the end of the financial year for many companies, it’s also the time when many people take a few extra days off. And the two entangle each other in a sort of ROI tango many people are afraid of. Will you reach your quarterly goals? Will you end the year in the black? And especially for publishers like us, can you cut through the holiday noise and keep reader engagement up? That’s always an overarching question for media companies. When readership flatlines and employees need a much deserved break, just how do you make…

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