Natalia Valevskaya Website
Graphic Design / Identity
Natalia Valevskaya, is a Russian Haute Couture fashion designer and art historian. She has been producing garments under the brand 'Natalia Valevskaya' since 1998. Valevskaya has also been the designer of garments for the participants of several international beauty contests, Russian music shows and festivals.
This fashion house has a lot to say: how might we convey their essence in an online experience in the first few seconds?
After a series of interviews, and a mapping of the offering, we created a 3 tier approach for the web experience, targeting 3 different personas we spotted during our planning phase.
3 websites with a definite link through the Fashion Designer figure and brand. We managed to keep the functionalities of each website (performance, e-commerce and visibility) while bringing emotional equity to the viewers.
Budget with 2% deviation
Planning with 2 weeks sprints
Quality 12 incidents