Natalia Valevskaya Website

Graphic Design / Identity


Natalia Valevskaya, is a Russian Haute Couture fashion designer and art historian. She has been producing garments under the brand 'Natalia Valevskaya' since 1998. Valevskaya has also been the designer of garments for the participants of several international beauty contests, Russian music shows and festivals.


This fashion house has a lot to say: how might we convey their essence in an online experience in the first few seconds?


After a series of interviews, and a mapping of the offering, we created a 3 tier approach for the web experience, targeting 3 different personas we spotted during our planning phase.


3 websites with a definite link through the Fashion Designer figure and brand. We managed to keep the functionalities of each website (performance, e-commerce and visibility) while bringing emotional equity to the viewers.


Budget with 2% deviation

3 months

Planning with 2 weeks sprints


Quality 12 incidents

We wanted to enhance our online presence so we turned to Pupsic. They did that and so much more. We started out with Facebook, LinkedIn, Twitter and Google+. When we were looking for growth and SEO enhancement, they suggested a blog. They make it easy to grow your online presence, and since they are experts in the industry, they keep up with trends and technological advances, so you can concentrate on running your business.

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