Natalia Valevskaya Website

Challenge

This fashion house has a lot to say: how might we convey their essence in an online experience in the first few seconds?

Approach

After a series of interviews, and a mapping of the offering, we created a 3 tier approach for the web experience, targeting 3 different personas we spotted during our planning phase.

Results

3 websites with a definite link through the Fashion Designer figure and brand. We managed to keep the functionalities of each website (performance, e-commerce and visibility) while bringing emotional equity to the viewers.