Perrelet Facebook Ads

Challenge

Going social for a watchmaker is always a challenge. Facing a community with timepieces that embed so much history could be tricky. How might we bring traffic to a Facebook page and to a website without being too intrusive?

Approach

The answer is in the stories and the targeting. Thanks to Facebook and Instagram, it was easy to concentrate on audiences that truly matches the brand essence, and take them to a journey online to discover even more behind the scenes of the products.

Results

An engaged community with co-creation and sponsorship opportunities with influencers now opened fro Perrelet.