With a strong “soviet” like branding, the team desired a website design that connects well with the value of the product. Making it different in few seconds, the creative staff was challenged by both the nature of the brand, and the challenge of finding an equilibrium.
Keeping the strong red as a guideline, we blended the product in situations that can resonate with the audience, adding a bit of fun sometimes for people really looking into the details, but most importantly explaining the “why” Tovaritch! vodkas are different.
3 concepts playing with existing concepts in the audience minds, generation an emotional connection, and a brands’ top in mind within seconds.