How Financial Services Companies Build Relationships Through Content
When it comes to innovative content marketing and customer service, let’s just say the financial services industry hasn’t taken a leading position. Yet as customer…
Tag: Building Your Audience
Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication
Editor’s note: Monica Norton is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the…
9 Strategies for Using Customer Testimonials in Your Content
We look for and act on (even if subconsciously) social proof in all areas our life – including how we behave and the purchasing decisions…
The Future Model for Content Marketing and Media Are Identical
A few months back I wrote about Cosmopolitan magazine in my letter for the CMI weekly newsletter (hey, don’t judge … this is for work).…
The Only 10 Ways to Make Money From Content Marketing
In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve…
This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, we discuss Google’s move…
This Week in Content Marketing: Apple and Amazon Race to Content Dominance
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I discuss Apple’s…