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7 Witty Ways to Respond to Negative Feedback on Your Content
-Seven years ago, as a naive content marketer with more enthusiasm on my resume than actual experience, something transpired that…
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22 Examples From Brands (and Marketers) That are Winning at Content Marketing
-At CMI, we’ve always taken our mission of advancing the practice of content marketing seriously. And one of the best…
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How to Implement a Content Marketing Platform in a Global B2B Organization
-Over the course of 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for…
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How Financial Services Companies Build Relationships Through Content
-When it comes to innovative content marketing and customer service, let’s just say the financial services industry hasn’t taken a…
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How to Explain Content Marketing to Anyone
-The concept of content marketing has been around for hundreds of years (see this example from 1672), and the discipline…
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Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication
-Editor’s note: Monica Norton is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from…
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Trends Driving Automotive Content in 2017
-Last year, I bought my first new car, and I couldn’t be happier with it. I love how it looks,…
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Excellence in Content Marketing: Be Inspired by Some of our Judges’ Favs
-When it comes to excellence in content marketing, there are many things to consider – audience, intent, format, design, ROI,…
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Content Marketers in Sports and Showbiz: Examples and Tips to Help You Win Loyal Fans
-Quick quiz: When was the last time you hit your local multiplex to catch a new flick, cheered as your…
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How Technology Content Marketers Can Earn Trust [Tips and Examples]
-In our tech-driven culture, you might think that technology brands should have it easy when it comes to marketing their…
