7 Witty Ways to Respond to Negative Feedback on Your Content
Seven years ago, as a naive content marketer with more enthusiasm on my resume than actual experience, something transpired that bugged me for years. I…
Tag: Content Marketing Examples
22 Examples From Brands (and Marketers) That are Winning at Content Marketing
At CMI, we’ve always taken our mission of advancing the practice of content marketing seriously. And one of the best methods we know of when…
How to Implement a Content Marketing Platform in a Global B2B Organization
Over the course of 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of…
How Financial Services Companies Build Relationships Through Content
When it comes to innovative content marketing and customer service, let’s just say the financial services industry hasn’t taken a leading position. Yet as customer…
How to Explain Content Marketing to Anyone
The concept of content marketing has been around for hundreds of years (see this example from 1672), and the discipline has gained incredible popularity since…
Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication
Editor’s note: Monica Norton is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the…
Trends Driving Automotive Content in 2017
Last year, I bought my first new car, and I couldn’t be happier with it. I love how it looks, how it drives, and how…
Excellence in Content Marketing: Be Inspired by Some of our Judges’ Favs
When it comes to excellence in content marketing, there are many things to consider – audience, intent, format, design, ROI, and more. We are excited…
Content Marketers in Sports and Showbiz: Examples and Tips to Help You Win Loyal Fans
Quick quiz: When was the last time you hit your local multiplex to catch a new flick, cheered as your favorite team took the field,…
How Technology Content Marketers Can Earn Trust [Tips and Examples]
In our tech-driven culture, you might think that technology brands should have it easy when it comes to marketing their products and services. From self-driving…
How to Write Email Newsletters People Want to Open and Act On
Though a person receives an average of 88 emails a day, email is still widely regarded as one of the most effective marketing tools at our…
Higher Education: How to Raise Your Content Marketing Game
Higher education marketers face an interesting dilemma – in many scenarios, the person who writes the check won’t ever use their services. The buyer’s journey…