101+ Key Performance Indicators – Pick the Best
A key performance indicator (KPI) is only effective if you’re actively measuring it. Key performance indicators can help provide insight into whether your marketing efforts…
Tag: Measurement and ROI
Why a Good Content Audit Is Your Business’ Best Friend
What would you be willing to do to get reliable guidance on what kinds of content to create more of – and less of –…
4 Metrics to Track Impact of Content Marketing on Brand Awareness
Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics. These are most…
4 Analytics Reports Every Content Marketer Should Use
While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing…