Quick and Dirty Guide for Creating Actionable Content Marketing Personas
Editor’s note: You may have missed this article when CMI published it in 2015. We’re publishing this update because well-crafted personas are so essential to…
Tag: Understanding Your Audience
Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask
There’s something to be said for thorough, extensively researched buyer personas. When you’ve taken the time to answer 150 questions about your target customers, there’s…
What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight
What would you give to read your customers’ minds? In his talk at the Intelligent Content Conference, self-proclaimed “search guy” Wil Reynolds shared some tips…
5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas
If you’re creating customer personas or adding more depth to existing personas, it’s important to involve people in the organization outside of just marketing or…
2 Funnels Are Necessary for Content Marketing
At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts? By far the…
Understand How Content is Influencing Buyers: A Primer on Attribution Models
“Whoever owns your attribution model owns your budget” – Lars Hirsch, principal product manager, sponsored products, Amazon In marketing, “attribution” refers to a set of…