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Quick and Dirty Guide for Creating Actionable Content Marketing Personas
-Editor’s note: You may have missed this article when CMI published it in 2015. We’re publishing this update because well-crafted…
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Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask
-There’s something to be said for thorough, extensively researched buyer personas. When you’ve taken the time to answer 150 questions…
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What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight
-What would you give to read your customers’ minds? In his talk at the Intelligent Content Conference, self-proclaimed “search guy”…
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5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas
-If you’re creating customer personas or adding more depth to existing personas, it’s important to involve people in the organization…
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2 Funnels Are Necessary for Content Marketing
-At the initial meeting with a new client, I ask a simple question: What is the goal for your content…
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Understand How Content is Influencing Buyers: A Primer on Attribution Models
-“Whoever owns your attribution model owns your budget” – Lars Hirsch, principal product manager, sponsored products, Amazon In marketing, “attribution”…
